Life Beer Begins Auditions For ‘King of Hi-Life’, N50m Up For Grabs
Life Continental Beer has begun auditions for the fifth edition of its ‘King of Hi-Life’ search, where the winner wins N50 million worth of prizes in cash, recording deals, and other mouth-watering offers. Senior Brand Manager, Life Beer, Oluyemi Ekundayo, in a statement on Friday said the musical show tagged, “Themed Turu Ugo Lota”, started auditions on April 25 in Aba, Onitsha, Awka, and Enugu. He said thereafter, winners from these regional auditions would be taken to Lagos for eight weeks of the contest and mentoring by some of the leading acts in the Nigerian music scene, before the grand finale. Speaking on the importance of the musical show, he explained that the annual competition aimed at creating platforms to identify and harness highlife talents resident in the South-East. “Life Continental Lager Beer has identified music as one of the avenues to promote Igbo culture, and so Hi-Life Fest is designed to ensure that homegrown talents are given the needed motivation...